"INVU" () is a song recorded by South Korean singer

Taeyeon Kim Tae-yeon (; born March 9, 1989), known mononymously as Taeyeon, is a South Korean singer. She debuted as a member of girl group Girls' Generation in August 2007, which went on to become one of the best-selling artists in South Korea and one ...

for her third

studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...

of the same name. It was released as the

lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...

on February 14, 2022. "INVU" was written by Jinli (Full8loom), composed by Peter Wallevik,

Daniel Davidsen Daniel Heløy Davidsen (born 30 December 1978 in Copenhagen) is a Danish-Norwegian guitarist. He is known for his participation in bands like Czesław Śpiewa and JazzKamikaze and many record appearances as a studio musician, with artists like S ...

, Rachel Furner, and Jess Morgan, and arranged by PhD.

Background and release

On January 11, 2022, SM Entertainment announced that Taeyeon would release a digital single titled " Can't Control Myself" on January 17 prior to the release of her third studio album in February 2022. On January 26, the name of the third studio album was announced as '' INVU'', for release on February 14 and consisting of thirteen tracks, with pre-orders starting on the same day. On February 3, the mood sampler video was released with "INVU" announced as the lead single. On February 12, the music video teaser was released. On February 14, the song was released as the lead single of ''INVU'', alongside the music video. During the press conference for ''INVU'' held on February 14, the singer stated that there was "pushback" against choosing the song as the lead single, as her team "was saying 'No' and hewas the only one who was saying 'Yes!'". She called it "a bold decision, but hehad confidence" that it was the best choice. On February 15, in an interview with ''

Nylon Nylon is a generic designation for a family of synthetic polymers composed of polyamides ( repeating units linked by amide links).The polyamides may be aliphatic or semi-aromatic. Nylon is a silk-like thermoplastic, generally made from petro ...

'' via email, Taeyeon said that she was "immediately drawn to this type of genre" upon hearing the song. The singer also revealed "INVU" as her favorite song off the album and added that "The way I approach love is similar to how INVU"describes it, so I feel a little more attached to it". On April 28, the three remixes of "INVU" by Zhu, Moon Kyoo, and Ginjo, titled ''iScreaM Vol.15: INVU Remixes'', was released. Musically, the song was described as a

house A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air condi ...

dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...

, and

synth-pop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a subgenre of new wave music that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s ...

song with a "

funky Funk is a music genre that originated in African American communities in the mid-1960s when musicians created a rhythmic, danceable new form of music through a mixture of various music genres that were popular among African Americans in the mid ...

beat", "soft and dreamy synth sound", "impressive flute melody in the chorus", "vocals that deeply express the various emotions contained in the song", and "splendid high notes

hat A hat is a head covering which is worn for various reasons, including protection against weather conditions, ceremonial reasons such as university graduation, religious reasons, safety, or as a fashion accessory. Hats which incorporate mecha ...

emphasize the lyrics". The song features "melancholy lyrics by saying 'I envy you' towards a partner who does not take love seriously". "INVU" was composed in the

key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (map ...

B minor B minor is a minor scale based on B, consisting of the pitches B, C, D, E, F, G, and A. Its key signature has two sharps. Its relative major is D major and its parallel major is B major. The B natural minor scale is: : Changes neede ...

, with a

tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...

of 107 beats per minute.

Music video

The music video directed by Samson of High Quality Fish was released alongside the song by SM Entertainment on February 14. The "celestial"-themed music video portrays Taeyeon "as an enchanting warrior on a quest to annihilate the love that destroyed her" with scenes switching between "a

marble Marble is a metamorphic rock composed of recrystallized carbonate minerals, most commonly calcite or Dolomite (mineral), dolomite. Marble is typically not Foliation (geology), foliated (layered), although there are exceptions. In geology, the ...

-carved ancient Roman-inspired temple to a vast desert wasteland". She described the music video as "a new kind of image and visual that hehasn't tried before", stating that the song's concept "is about a main character who is hurt by love but nonetheless gives it all when it comes to love, and hewanted to express this through strong, warlike visuals in the music video", including various sets that "remind the viewers of

Greek mythology A major branch of classical mythology, Greek mythology is the body of myths originally told by the Ancient Greece, ancient Greeks, and a genre of Ancient Greek folklore. These stories concern the Cosmogony, origin and Cosmology#Metaphysical co ...

". The music video was chosen as one of the best K-pop videos of the year by ''

Teen Vogue ''Teen Vogue'' is an American online publication, formerly in print, launched in January 2003, as a sister publication to ''Vogue (magazine), Vogue'', targeted at teenagers. Like ''Vogue'', it included stories about fashion and celebrities. Since ...

'' and ''

Rolling Stone India ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its cove ...

''.

Commercial performance

"INVU" debuted at number one on South Korea's

Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based o ...

in the chart issue dated February 13–19, 2022; on its component charts, the song debuted at number one on the Gaon Download Chart, number two on the Gaon Streaming Chart, and number eight on the Gaon BGM Chart. It ascended to number one on the Gaon Streaming Chart in the following week. On the ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

K-pop Hot 100 The K-pop Hot 100 is a music singles chart in South Korea, launched by ''Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multime ...

, the song debuted at number 15 in the chart issue dated February 26, 2022, ascending to number one in the following week. The song debuted at number seven on the ''Billboard'' South Korea Songs in the chart issue dated May 7, 2022. In Singapore, the song debuted at number 29 on the RIAS Top Streaming Chart and number eight on the Top Regional Chart in the chart issue dated February 11–17, 2022, ascending to number 11 on the Top Streaming Chart and number four on the Top Regional Chart in the following week. The song also debuted at number 11 on the ''Billboard''

Singapore Songs The Hits of the World is a collection of weekly record charts published by '' Billboard'' magazine. It ranks the top 25 songs in more than 40 countries around the globe based on streaming and digital sales. These charts in 40+ countries joined exi ...

in the chart issue dated March 5, 2022. On the ''Billboard''

Vietnam Hot 100 The ''Billboard Vietnam'' Hot 100 is a record chart in Vietnam for songs, compiled by '' Billboard Việt Nam'' since January 2022. The chart is updated every Thursday ( ICT) on both the ''Billboard Việt Nam'' and '' Billboard'' websites. The ...

, the song debuted at number 26 in the chart issue dated February 24, 2022, ascending to number 12 in the following week. In Taiwan, the song debuted at number 15 on the Taiwan Songs in the chart issue dated February 26, 2022, ascending to number eight in the following week. In Hong Kong, the song debuted at number 13 on the ''Billboard''

Hong Kong Songs The Hong Kong Songs is a record chart that ranks the best-performing songs in Hong Kong since February 2022. Published by Billboard magazine, the data are compiled by MRC Data based collectively on each single's weekly digital streaming and downl ...

in the chart issue dated March 5, 2022. In Malaysia, the song debuted at number 15 on the ''Billboard''

Malaysia Songs The Hits of the World is a collection of weekly record charts published by '' Billboard'' magazine. It ranks the top 25 songs in more than 40 countries around the globe based on streaming and digital sales. These charts in 40+ countries joined exi ...

in the chart issue dated March 5, 2022. In United States, the song debuted at number eight on the ''Billboard''

World Digital Song Sales The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by '' Billboard'' magazine. Established in 2010—with the issue dated January 23—as one of 21 genre-specific s ...

in the chart issue dated February 26, 2022. Globally, the song debuted at number 138 on the ''Billboard'' Global Excl. U.S. in the chart issue dated March 5, 2022.

Promotion

Prior to the album's release, on February 14, 2022, Taeyeon held a live event called "Taeyeon INVU Countdown Live" on

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

to introduce the album and communicate with her fans. Following the album release, she performed "INVU" on two music programs:

Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...

's ''

M Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet. The show features appearances by popular music artists who also perform live on stage. It is broadcast from CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. Bro ...

'' on February 17, and SBS's ''

Inkigayo ''Inkigayo'' ( ko, 인기가요; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who p ...

'' on February 20.

Track listing

* Digital download / streaming – Original # "INVU" – 3:24 * Digital download / streaming – Remixes # "INVU" ( Zhu remix) – 3:39 # "INVU" (Moon Kyoo remix) – 4:11 # "INVU" (Ginjo remix) – 3:40

Credits and personnel

Credits adapted from liner notes of ''INVU''. Studio * SM Big Shot Studio –

recording A record, recording or records may refer to: An item or collection of data Computing * Record (computer science), a data structure ** Record, or row (database), a set of fields in a database related to one entity ** Boot sector or boot record, ...

* SM Starlight Studio –

digital editing Digital media is any media (communication), communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital ...

, engineered for mix * SM Blue Cup Studio – mixing Personnel *

–

executive producer Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights o ...

Lee Soo-man Lee Soo-man (, born 18 June 1952) is a South Korean business executive and record producer who is best known for being the founder of SM Entertainment, a multinational South Korean entertainment company based in Seoul. He has also been referred ...

– producer *

Yoo Young-jin Yoo Young-jin is a South Korean singer-songwriter, record producer and vocal trainer under SM Entertainment. He has produced and written songs for H.O.T., S.E.S, BoA, Shinhwa, TVXQ, CSJH The Grace, Super Junior, Girls' Generation, Shinee, ...

– music and sound director * Taeyeon – vocals, background vocals * Rachel Furner – background vocals, composition * Jinli (Full8loom) – lyrics * Peter Wallevik –

composition Composition or Compositions may refer to: Arts and literature *Composition (dance), practice and teaching of choreography *Composition (language), in literature and rhetoric, producing a work in spoken tradition and written discourse, to include v ...

– composition * Jess Morgan – composition * PhD –

arrangement In music, an arrangement is a musical adaptation of an existing composition. Differences from the original composition may include reharmonization, melodic paraphrasing, orchestration, or formal development. Arranging differs from orches ...

* Lee Min-kyu – recording * Jeong Yu-ra – digital editing, engineered for mix * Lee Joo-hyung – vocal directing,

Pro Tools Pro Tools is a digital audio workstation (DAW) developed and released by Avid Technology (formerly Digidesign) for Microsoft Windows and macOS. It is used for music creation and production, sound for picture (sound design, audio post-productio ...

* Jeong Jeong-seok – mixing

Charts

Weekly charts

Monthly charts

Year-end chart

Accolades

Release history

Notes

References

{{Taeyeon Taeyeon songs 2022 songs 2022 singles SM Entertainment singles Korean-language songs Dance-pop songs South Korean synth-pop songs House music songs Billboard Korea K-Pop number-one singles Gaon Digital Chart number-one singles Songs written by Peter Wallevik Songs written by Daniel Davidsen Songs written by Tich (singer)